WhatsApp is more than just a messaging app. It’s a powerful tool for connecting with your customers, building trust, and increasing conversions. In fact, WhatsApp has over 2 billion active users worldwide, making it one of the most popular and widely used social media platforms.
But how can you use WhatsApp for marketing your business effectively? How can you leverage its features to reach your target audience, communicate your value proposition, and persuade them to take action?
In this post, we’ll share with you 8 powerful tips on how to use WhatsApp marketing to convert your leads. Whether you’re a small business owner, a marketer, or an entrepreneur, these tips will help you create a successful WhatsApp marketing strategy that drives results.
1. Define your goal and target audience
Before you start using WhatsApp for marketing, you need to have a clear goal and a well-defined target audience. What are you trying to achieve with WhatsApp marketing? Is it to increase brand awareness, generate leads, boost sales, or improve customer service?
Once you have your goal in mind, you need to identify who your ideal customers are. Who are they? What are their pain points, needs, and desires? How do they use WhatsApp? What kind of messages do they respond to?
By defining your goal and target audience, you can tailor your WhatsApp marketing strategy to suit their preferences and expectations. You can also segment your audience based on different criteria, such as location, interests, behavior, or stage in the buyer’s journey.
2. Build a subscriber list and get consent
Unlike other social media platforms, WhatsApp requires users to opt-in to receive messages from businesses. This means you can’t just spam anyone with your marketing messages. You need to build a subscriber list of people who have given you their consent to contact them via WhatsApp.
There are several ways to build a subscriber list for WhatsApp marketing. For example, you can:
- Add a WhatsApp button or link to your website, landing page, email signature, or social media profiles.
- Create a QR code or a short link that users can scan or click to join your WhatsApp list.
- Offer incentives, such as discounts, freebies, or exclusive content, to entice users to sign up for your WhatsApp list.
- Promote your WhatsApp number on other channels, such as email newsletters, blogs, podcasts, or webinars.
- Ask for referrals from your existing customers or subscribers.
The key is to make it easy and appealing for users to join your WhatsApp list. You also need to clearly state what kind of messages they can expect from you and how often. And don’t forget to comply with the WhatsApp Business Policy and the relevant data protection laws in your region.
3. Use the WhatsApp Business app or platform
If you want to use WhatsApp for marketing effectively, you need to use the right tools. The WhatsApp Business app and the WhatsApp Business platform are designed specifically for businesses that want to communicate with their customers via WhatsApp.
The WhatsApp Business app is a free app that allows you to create a business profile, showcase your products or services in a catalog, and use special tools to automate, sort, and quickly respond to messages. You can also access metrics such as the number of messages sent, delivered, read, and received.
The WhatsApp Business platform is a paid solution that offers additional features and integrations for larger businesses that need more scalability and functionality. For example, you can use the platform to:
- Send notifications and alerts to your customers about order confirmations, shipping updates, appointment reminders, etc.
- Provide customer support and answer FAQs using chatbots or live agents.
- Enable transactions and payments within the app using third-party providers.
- Connect with other business tools and systems via APIs.
Depending on your business size and needs, you can choose the app or the platform that suits you best. You can also use both solutions together for more flexibility and efficiency.
4. Design your communication in advance
One of the benefits of using WhatsApp for marketing is that it allows you to communicate with your customers in a personal and conversational way. However, this doesn’t mean you should wing it when it comes to sending messages. You need to plan and design your communication in advance to ensure consistency, quality, and effectiveness.
Here are some tips on how to design your communication for WhatsApp marketing:
- Use an informal tone and light humor that matches your brand voice and personality.
- Use short paragraphs, bullet points, emojis, images, videos, or audio clips to make your messages more engaging and easy to read.
- Use clear and catchy headlines that capture attention and convey the main idea of your message.
- Include a clear call-to-action that tells your customers what you want them to do next.
- Personalize your messages with your customer’s name, location, or other relevant details.
- Test and optimize your messages for different devices, platforms, and audiences.
5. Share valuable and relevant content
The key to successful WhatsApp marketing is to provide value to your customers. You don’t want to annoy them with irrelevant or spammy messages that they will ignore or block. You want to share content that educates, entertains, or inspires them and helps them solve their problems or achieve their goals.
Some examples of valuable and relevant content you can share via WhatsApp are:
- Tips, tricks, hacks, or best practices related to your niche or industry.
- Case studies, testimonials, or success stories that showcase your results or impact.
- How-to guides, tutorials, or demos that show how to use your products or services.
- FAQs, Q&A sessions, or polls that answer common questions or collect feedback.
- Contests, giveaways, or challenges that reward your customers or encourage participation.
- Curated content from other sources that your customers might find useful or interesting.
The content you share should also align with your goal and target audience. You should also vary the format and frequency of your content to keep your customers engaged and interested.
6. Generate leads and conversions with WhatsApp
WhatsApp is not only a great tool for building relationships and trust with your customers. It’s also a powerful tool for generating leads and conversions. You can use WhatsApp to guide your prospects through the funnel and persuade them to take action.
Here are some ways you can use WhatsApp to generate leads and conversions:
- Use a WhatsApp link or QR code on your website, landing page, social media post, or ad to capture leads and drive traffic to your WhatsApp list.
- Use a bulk WhatsApp messenger software to send personalized and targeted messages to your leads based on their behavior, interests, or stage in the funnel.
- Use drip campaigns to nurture your leads with relevant and timely messages that move them closer to a purchase decision.
- Use WhatsApp to extend outstanding customer support and resolve any issues or objections that might prevent your leads from buying.
- Use WhatsApp to share attractive offers, discounts, coupons, or free trials that incentivize your leads to buy from you.
- Use WhatsApp to enable transactions and payments within the app using third-party providers or integrations.
7. Use WhatsApp statuses to deliver value and promote your products or services
Another way to use WhatsApp for marketing is to use WhatsApp statuses. WhatsApp statuses are similar to Instagram stories or Snapchat stories. They allow you to share images, videos, or texts that disappear after 24 hours.
WhatsApp statuses are a great way to deliver value and promote your products or services to your subscribers. You can use them to:
- Share content marketing, relationship marketing, sales, organic social media marketing, affiliate marketing, or word-of-mouth marketing.
- Share tips, tricks, hacks, best practices, case studies, testimonials, success stories, how-to guides, tutorials, polls, contests, giveaways, challenges, curated content, or offers.
- Add links, QR codes, stickers, filters, emojis, fonts, colors, or formats to your statuses to make them more attractive and engaging.
To use WhatsApp statuses for marketing effectively, you need to:
- Save the contacts of your subscribers on your phone and ask them to save your number as well. This way, they will be able to view your status in the first place.
- Post regularly and consistently to keep your subscribers interested and updated. You can also schedule your statuses using third-party tools or integrations.
- Monitor and analyze the views and feedback of your statuses. You can see who viewed your status by tapping on the eye icon at the bottom of the screen. You can also ask for feedback from your subscribers by inviting them to reply to your status.
8. Measure and improve your WhatsApp marketing performance
Last but not least, you need to measure and improve your WhatsApp marketing performance. You need to track and analyze the data and feedback you get from your WhatsApp campaigns and use them to optimize your strategy and tactics.
Some of the metrics you can measure for WhatsApp marketing are:
- Subscriber growth: How many new subscribers are joining your WhatsApp list?
- Message delivery: How many messages are successfully delivered to your subscribers?
- Message open rate: How many subscribers are opening your messages?
- Message click-through rate: How many subscribers are clicking on the links in your messages?
- Message response rate: How many subscribers are replying to your messages?
- Lead generation: How many leads are you generating from your WhatsApp campaigns?
- Conversion rate: How many leads are converting into customers from your WhatsApp campaigns?
- Customer satisfaction: How satisfied are your customers with your WhatsApp communication?
You can use the metrics provided by the WhatsApp Business app or platform, as well as other tools such as Google Analytics, Facebook Pixel, or third-party software. You can also use surveys, polls, reviews, or testimonials to collect qualitative feedback from your customers.
By measuring and improving your WhatsApp marketing performance, you can ensure that you’re delivering value to your customers and achieving your business goals.
WhatsApp is a powerful marketing tool that can help you connect with your customers, build trust, and increase conversions. By following these 8 tips on how to use WhatsApp marketing effectively, you can create a successful WhatsApp marketing strategy that drives results.
If you need help with WhatsApp marketing or any other digital marketing services, Jordan Digitals is here for you. We are a digital marketing growth partner that offers tailored marketing services for small businesses. Our services include website and mobile app design, PPC ad management, SEO, lead generation, email marketing, and more.
We can help you create and execute a WhatsApp marketing strategy that suits your business needs and goals. We can also help you integrate WhatsApp with other channels and tools for a holistic and effective marketing approach.
Contact us today for a free consultation and quote. Let us help you grow your business with WhatsApp marketing.
Q: What is WhatsApp marketing?
A: WhatsApp marketing is the use of the WhatsApp messaging app for business purposes. It involves communicating with potential or existing customers via WhatsApp messages, calls, video calls, images, videos, documents, or location sharing.
Q: Why should I use WhatsApp for marketing?
A: You should use WhatsApp for marketing because it offers several benefits for your business. For example:
- It allows you to reach a large and global audience of over 2 billion active users.
- It allows you to communicate with your customers in a personal and conversational way
- It allows you to provide value and support to your customers and build trust and loyalty.
- It allows you to generate leads and conversions with targeted and timely messages and offers.
- It allows you to measure and improve your WhatsApp marketing performance with data and feedback.
Q: How can I get started with WhatsApp marketing?
A: To get started with WhatsApp marketing, you need to:
- Define your goal and target audience for WhatsApp marketing.
- Build a subscriber list and get consent from your customers to contact them via WhatsApp.
- Use the WhatsApp Business app or platform to create a business profile, catalog, and tools for WhatsApp marketing.
- Design your communication in advance and use an informal tone, catchy headlines, clear calls-to-action, and engaging content.
- Share valuable and relevant content with your customers via WhatsApp messages, calls, video calls, images, videos, documents, or location sharing.
- Generate leads and conversions with WhatsApp by using links, QR codes, bulk messages, drip campaigns, offers, discounts, coupons, free trials, transactions, payments, etc.
- Measure and improve your WhatsApp marketing performance by using metrics, analytics, surveys, polls, reviews, testimonials, etc.
Q: How can Jordan Digitals help me with WhatsApp marketing?
A: Jordan Digitals can help you with WhatsApp marketing by:
- Creating and executing a WhatsApp marketing strategy that suits your business needs and goals.
- Integrating WhatsApp with other channels and tools for a holistic and effective marketing approach.
- Providing you with expert advice and support on how to use WhatsApp for marketing effectively.
Contact us today for a free consultation and quote. Let us help you grow your business with WhatsApp marketing.